Latest Articles
Flipping the Script on Trust and Transformation
Avoiding the darker side of digital trust and transformation ties back to the basic human elements including relationships, compassion, and mutual respect and understanding.
Settling Turf Wars With Agile Teams
Turf wars between departments are all too common, even to this day, Yet, most organizations are still grouped into functional silos. And each department and business unit is still at odds over misguided incentives, unclear accountability, and scheduling milestones....
Digital Deflation: Combating Economic Downturn
Just as we (seemingly) get the pandemic under control, now we're staring down a 40-year-high inflation rate. And by the looks of it, there's a real possibility that rising prices and shrinking margins will continue well into 2022. Yet, aggressive technology spending...
The Omni-Channel Wake-Up Call
Five years ago, interacting with your target audience on four or five channels was enough to lock in repeat business. Today, the new bar for omnichannel excellence is resoundingly clear. Across industries, consumers want “more”—more channels, more seamlessness, and a...
Fools With Tools in the Age of Personalization
Let us not forget that a fool with a tool, still remains a fool – no more, no less. Simply dropping a cool, new tool into your pipeline or automating existing complexities isn't helpful. All too often, this kind of mindless tooling unleashes an arsenal of "crap at the...
#1 Priority to Stay at Least a Year Ahead
You know better than anyone that it's difficult to navigate the pace of change with a legacy system that won't interact with newer technology. Especially if it has grown over time, with multiple vendors "in-breeding" across a convoluted tech stack. Fact is, most...
Ready North Launches Bigger-Than-Marketing Rebrand
PR 20/20 has worked their magic (once again!) on a spellbinding transformation. Our damn good marketing partners are reintroducing their brand in a big way. The rebrand rips the old playbook to shreds, and it's memorable as hell! Ladies and gentlemen, the Blue Cypress...
Taking on the Winner-Take-All Digital Economy
We’re living in a winner-take-all world. If you look across industry sectors, you’ll notice a lopsided split of economic power: returns accrue to the top 20% of organizations. The prizewinners may be innovating bolder and automating better. But there are deeper...
Is It Time for a Culture Overhaul?
There's more to the digital workplace than simply giving your team online tools. It requires an overhaul of "hard-wired" culture. If it has been a while since you've revisited your core values and organizational structure, there's a good chance your existing culture...