Schedule

May 2nd, 2024

Breakfast & Check-In

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9:45am – 10am

Board of Regents floor 28

Blue Cypress Welcome

Amith Nagarajan / Chairman, Blue Cypress

Amith Nagarajan is the Chairman of Blue Cypress (BlueCypress.io), a family of purpose-driven companies and proud practitioners of Conscious Capitalism. The Blue Cypress family member companies focus on helping associations, non-profits, and other purpose-driven organizations achieve long-term, sustainable success. Amith is also an active early-stage investor in B2B SaaS companies. He’s had the good fortune of nearly three decades of success as an entrepreneur and enjoys helping others in their journey.

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10AM – 10:45AM

Board of Regents Floor 28

Innovation in the Age of AI

Thomas Altman / CIO, Betty Bot

Thomas Altman is a data scientist, association expert and entrepreneur. His first introduction to the world of associations was a decade ago when he took a job implementing AMS solutions right out of graduate school. With a degree in applied statistics and machine learning, he immediately saw a gap in what associations were doing with data and what was possible. He saw data either go unused or used to create flashy dashboards that had no impact on helping associations deliver on their missions. Thomas quickly realized that analytics that don’t lead to measurable action are, at best, entertainment and, at worst, a waste of resources. He’s dedicated his career to changing that and helping associations create data-driven action plans so they can know what needs to be done and know that it’s working.

Overview

This presentation offers a deep dive into the inner workings of artificial intelligence and explores how a fundamental understanding of AI can accelerate innovation. Attendees will learn how to leverage AI for ideation, rapidly generating novel ideas and solutions. The session will also cover techniques for using AI to create quick prototypes, enabling faster testing and iteration. No technical expertise is required, making this presentation accessible to all association professionals looking to harness the power of AI for innovation.

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11AM-11:45AM

Board of Regents Floor 28

Laying the Foundation for AI

Ben Lee / Co-Founder, Elastik Teams

With over 10 years of work experience in finance and account management, Ben is passionate about creating innovative solutions for non-profit organizations to leverage technology and achieve their missions. As the Co-Founder of Elastik Teams, Ben leads a team of experts who design and deliver adaptive, flexible, and powerful tech models for non-profits of all sizes and sectors. Ben believes that technology can be a superpower for social impact, and he is motivated by the vision of empowering non-profits to transform their operations, performance, and outcomes.

Overview

In this presentation, we will delve into the crucial role of data in driving the advancements of artificial intelligence (AI). As the backbone of AI, data not only trains and fine-tunes algorithms but also shapes the way these intelligent systems perceive and interact with the world. This session is dedicated to displaying the relationship of data and AI and demonstrating how associations can improve their data strategy to better leverage new technologies.

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11:45AM-12:30PM

Board of Regents floor 28

TBA

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12:30PM – 1:15PM

Board of Regents floor 28

Lunch

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1:15PM – 2PM

Board of Regents floor 28

Marketing & AI Panel

Becky Breeden / CEO, Brightfind

Becky leads Brightfind and its sister company, Ready North, to successful outcomes through great communication, engaged leadership, and proven methodologies. Becky inspires growth, efficiency, and collaboration to create strong operational processes that make Brightfind the perfect association partner.

Erica Salm Rench / COO, rasa.io

After working in enrollment management where she focused on recruitment strategy and marketing, Erica managed a team of online marketers at the largest digital marketing company in the Gulf South. There, she supported the web development, SEO, online advertising, and content marketing teams in executing strategies which elevated organizations to stand out and be seen amongst the chaos of the online marketplace. Now, as the COO at rasa.io, she gets to blend her love of digital marketing technology and email in order to support the incredible community of rasa.io customers.

Guest Panelists TBA
Overview

Discover how AI can enhance personalization, improve member engagement, streamline marketing operations, and drive data-driven decision-making. Learn from real-world examples of associations that have successfully integrated AI into their marketing strategies and the impact it has had on their growth and member satisfaction. In this session, you’ll gain a deeper understanding of the potential of AI in marketing and how you can leverage it to elevate your association’s marketing efforts. Whether you’re just starting to explore AI or looking to optimize your current strategies, this panel will provide valuable insights and actionable tips to help you stay ahead in the competitive landscape of association marketing.

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2PM – 2:45PM

Board of Regents floor 28

Preparing Your Culture for the AI Revolution

Jamie Notter / Co-Founder, PROPEL

Jamie is an author, consultant, and culture strategist at PROPEL, where he helps leaders create amazing workplace cultures that drive greater performance and impact. He brings thirty years of experience to his work designing and managing culture, and has specialized along the way in areas like conflict resolution and generations. Jamie is the co-author of three books—Humanize, When Millennials Take Over, and The Non-Obvious Guide to Employee Engagement—and holds a Master’s in conflict resolution from George Mason and a certificate in Organization Development from Georgetown, where he serves as adjunct faculty.

Overview

Artificial Intelligence is clearly a game changer, and it feels like we’ve only scratched the surface. But many organizations will miss out on AI’s potential, because their workplace cultures aren’t ready for it. Leveraging AI will require new ways of working, with a heavy focus on innovation and agility, but new research shows hidden culture patterns that can prevent that from happening. Sharing findings from his new book, Culture Change Made Easy, author Jamie Notter will show you how to fix those patterns and generate the specific behaviors and approaches that help you maximize the impact of AI at your organization.

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3PM – 3:45PM

Board of Regents floor 28

Elevating Your Association’s AI Competency

Mike Keller / COO, Cimatri

As an experienced professional with a Bachelor of Science in Computer Science from Dartmouth College, Mike has a broad background in program management, account management, sales, and evaluation of strategic initiatives. He is also well-versed in the planning and implementation of business solutions. 

Overview

In an era where Artificial Intelligence (AI) shapes the future of industries, associations stand at the forefront of a significant transformation. This dynamic session is designed to guide association leaders through the intricacies of AI integration, from foundational knowledge to strategic implementation. The session will unlock the full potential of AI within your organization, transforming challenges into unparalleled opportunities for growth and innovation. In this session, you will learn: 

 

  • How to harness AI and its capacity to drive efficiency, engagement, and growth within your association.
  • To identify where your association currently stands in the AI journey and the steps required to elevate your AI maturity, ensuring a future-proof strategy.
  • How to master core competencies: Dive deep into the six foundational competencies essential for AI success—Strategy and Vision, Governance and Ethics, Infrastructure and Data, Skills and Expertise, AI Applications, and Performance Measurement.
  • How to build an AI Roadmap: Participate in an interactive segment where you’ll begin drafting a tailored AI roadmap for your association, leveraging insights from the session to outline strategic initiatives and prioritize AI projects.
  • How to face AI challenges head on: Explore strategies for overcoming common hurdles in AI adoption, including complexity, cost estimation, and ensuring ethical AI use within your association.
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3:45PM – 4PM

Board of Regents floor 28

Closing Remarks

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4PM-6PM

FACS Function Space floor 28

Networking Happy Hour

Register Now!

Come ready to learn. Leave ready to act.