Schedule

This presentation offers a deep dive into the inner workings of artificial intelligence and explores how a fundamental understanding of AI can accelerate innovation. Attendees will learn how to leverage AI for ideation, rapidly generating novel ideas and solutions. The session will also cover techniques for using AI to create quick prototypes, enabling faster testing and iteration. No technical expertise is required, making this presentation accessible to all association professionals looking to harness the power of AI for innovation.

In this presentation, we will delve into the crucial role of data in driving the advancements of artificial intelligence (AI). As the backbone of AI, data not only trains and fine-tunes algorithms but also shapes the way these intelligent systems perceive and interact with the world. This session is dedicated to displaying the relationship of data and AI and demonstrating how associations can improve their data strategy to better leverage new technologies.

Discover how AI can enhance personalization, improve member engagement, streamline marketing operations, and drive data-driven decision-making. Learn from real-world examples of associations that have successfully integrated AI into their marketing strategies and the impact it has had on their growth and member satisfaction. In this session, you’ll gain a deeper understanding of the potential of AI in marketing and how you can leverage it to elevate your association’s marketing efforts. Whether you’re just starting to explore AI or looking to optimize your current strategies, this panel will provide valuable insights and actionable tips to help you stay ahead in the competitive landscape of association marketing.

Artificial Intelligence is clearly a game changer, and it feels like we’ve only scratched the surface. But many organizations will miss out on AI’s potential, because their workplace cultures aren’t ready for it. Leveraging AI will require new ways of working, with a heavy focus on innovation and agility, but new research shows hidden culture patterns that can prevent that from happening. Sharing findings from his new book, Culture Change Made Easy, author Jamie Notter will show you how to fix those patterns and generate the specific behaviors and approaches that help you maximize the impact of AI at your organization.

In an era where Artificial Intelligence (AI) shapes the future of industries, associations stand at the forefront of a significant transformation. This dynamic session is designed to guide association leaders through the intricacies of AI integration, from foundational knowledge to strategic implementation. The session will unlock the full potential of AI within your organization, transforming challenges into unparalleled opportunities for growth and innovation. In this session, you will learn: 

• How to harness AI and its capacity to drive efficiency, engagement, and growth within your association.
• To identify where your association currently stands in the AI journey and the steps required to elevate your AI maturity, ensuring a future-proof strategy.
• How to master core competencies: Dive deep into the six foundational competencies essential for AI success—Strategy and Vision, Governance and Ethics, Infrastructure and Data, Skills and Expertise, AI Applications, and Performance Measurement.
• How to build an AI Roadmap: Participate in an interactive segment where you’ll begin drafting a tailored AI roadmap for your association, leveraging insights from the session to outline strategic initiatives and prioritize AI projects.
• How to face AI challenges head on: Explore strategies for overcoming common hurdles in AI adoption, including complexity, cost estimation, and ensuring ethical AI use within your association.