We have a brand new Blue Cypress Family Round-Up up ready to go with a look at the most important updates and value-packed articles from last week. Let’s jump right in.

Value Streams and Digital Transformation (Cimatri) The pace of digital disruption is causing a widening gap between organizations that embrace change and those that are slow to adapt. Here’s how to map out a value-based IT investment plan to drive process flow and innovative value creation. 

15 Powerful Content Marketing Examples To Inspire Your Next Campaign (IMPACT) Getting attention with your marketing today isn’t easy. Markets are saturated — and so are your buyers’ minds. They have little patience for being sold to. See how 15 different companies are building trust and getting clicks.

Why are you IT team members leaving your association? (Elastik Teams) High turnover is one of the faster ways to tank a successful organization. As the world becomes more tech-centric, your IT team members are incredibly powerful assets you cannot afford to lose. Keep them with these tips.

What Are The Major Cryptocurrencies? (Sidecar) There are now more than 17,000 cryptocurrencies, with almost 1,000 new ones added each month. Yet roughly 20 of them make up 90% of the market. This is why it pays for association professionals to understand the landscape. 

The Selling 7: How To Create Customer Journey Videos (IMPACT) 72% of consumers say testimonials increase their trust in a business, and 58% are more likely to convert if they read positive customer reviews. These three-stage user journey videos showcase how you’ve helped your clients — and make it easy for prospects to envision working with you.

The Rise of the Chief Data Officer (PROPEL) Hear from the Chief Data Officer for the Design Build Institute of America, Bailey Kasten, about the pioneering new role and why it should be at the top of every organization’s must-haves to drive strategic, data-driven decision-making. 

Can Surveys Increase Member Engagement? (Sidecar) There are several tactics you can use to boost member engagement, one of which is distributing surveys. Find out how to get started with member-oriented survey questions and how to make the best use of survey results.

How To Write a Case Study That Speaks to Your Customers (IMPACT) For a prospect or potential new member who’s just about to flip the switch, a case study could be the most helpful piece of content they could come across. Telling the stories of past customers is a great way to bring in new business. Here’s how to write a great case study.

How Associations Can Move the Needle on DEI Initiatives (Sidecar) Sometimes, Diversity, Equity, and Inclusion (DEI) efforts are created with the best of intentions but fall flat or are simply “performative” practices. Here’s how to deliver on DEI commitments and check if your strategy is actually moving the needle.

8 Best Content Management Systems for Digital Marketing in 2022 (IMPACT) A CMS enables you to create, manage, and easily update your website without much technical knowledge. Not sure how to choose a CMS to accomplish these critical tasks? Use this head-to-head comparison.

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