Five years ago, interacting with your target audience on four or five channels was enough to lock in repeat business. Today, the new bar for omnichannel excellence is resoundingly clear. Across industries, consumers want “more”—more channels, more seamlessness, and a more personalized experience.
Whether B2B customers or association members, there are no exceptions. In fact, the latest figures recommend ten or more channels—delivered conveniently, 24/7, on any device. The more channels offered, the bigger the gains.
But before trying to breach a bunch of new digital channels, word to the wise—tread lightly! You don’t want to overdo “omni-adoption.” Just like dating, it’s best to take any digital experience transformation one step at a time.
Test and perfect email, social, blogs, paid campaigns, etc. before moving to the next. Start with the channel you’re best at. Consider how (and where) your target audience is and what makes them tick. This slow roll will help you avoid any unfortunate boomerang experiences.
This Week’s Top Strategies and Insights
- When to Launch Paid Media Campaigns for Your Brand – Buzzshift
- What Type of Marketing Works Best for a Small Manufacturing Company? – Ready North
- If You Want Employee Engagement Then Redesign Your Office – Propel
- Email Testing 101: What is it And Why is it Crucial to Your Campaigns – rasa.io
- What You Need to Know About Association Committees – Sidecar
- Speaker Management Strategies for Your Association Event – Sidecar
- Tips on Managing Your Association’s Portfolio of Software Applications – Cimatri
- Member Experience Transformation: What It Is & How to Get Started – Brightfind