PR 20/20 Acquired by Blue Cypress

PR 20/20 Acquired by Blue Cypress

The agency brings deep HubSpot and artificial-intelligence experience to the fast-growing Blue Cypress family of companies. PR 20/20, a marketing consulting and services firm founded by Paul Roetzer in 2005, is joining Blue Cypress, a family of purpose-driven...
Blue Cypress Welcomes TRG Arts Into the Family

Blue Cypress Welcomes TRG Arts Into the Family

Blue Cypress is pleased to announce that it has completed a strategic investment in TRG Arts, one of the premier arts management consultancy organizations worldwide. The partnership is mutually celebrated by Amith Nagarajan, Chairman of Blue Cypress, and Jill S....
IMPACT Joins the Blue Cypress Family of Companies

IMPACT Joins the Blue Cypress Family of Companies

We are excited to welcome IMPACT, an industry-leading digital marketing and sales training and coaching company, to the Blue Cypress family. IMPACT is led by Bob Ruffolo,Tom DiScipio and Marcus Sheridan. Author of the best selling book “They Ask, You Answer,”...
Why Your Mission Statement Needs to Go

Why Your Mission Statement Needs to Go

This post was originally published on AssociationSuccess.org. The typical problem with Mission Statements is that they are generic, very broad, and not memorable. Most importantly, Mission Statements attempt to combine the underlying purpose of the organization with...