“If I take 30 steps linearly, I get to 30. If I take 30 steps exponentially, I get to a billion.” 

Ray Kurzweil, Director of Engineering at Google

With the smooth speed of exponential growth, the only thing that’s certain is change. Shifting from the disrupted to the disruptor is the key to surviving exponential innovation.

Here are the most important trends covered this past week to help you stay ahead of the new nature of change:

Trend #1 – Email (Still) Reigns

Email, the OG of digital marketing, is still the tried-and-true channel to reach audiences online. The ROI is 4X higher than other digital mediums. Successful email deliveries also drive the most signups and purchases.

But what has changed though, thanks to better technology, are user expectations and the efficiency of email. Static, batch-and blast-email campaigns are a thing of the past. Today, there are two email trends you must leverage to stand out from the competition, maximize engagement, and increase time- and cost-efficiency: 1) fully automated 100% personalized messages, and 2) interactivity.

Latest Supporting Insights


Trend #2 – Workforce Resilience Demands Clarity

Clarity of vision and measurable organizational goals are central to adapting to changing workforce dynamics. To be successful in building workforce readiness and resilience, we must first establish a mission-oriented culture and focus, along with flexible and authentic leadership.

Latest Supporting Insights


Trend #3 – Collaborate for a Win-Win-Win

Authenticity and empathy make all the difference. In our tech-driven world of endless possibilities, we cannot neglect the importance of bringing humanity into each and every interaction and communication.

Focus on cultivating mutually-beneficial relationships with your customers/members; partnership programs with vendors and sponsors; and strategic alliances with organizations that bring different capabilities to the table. Don’t look at these relationships as one-off events.

Instead, build your offering around the challenges of your audience. Get as close to your audience as possible in your engagements while keeping an eye on new market opportunities to drive engagement, monetization, and new audiences.

Latest Supporting Insights