October 10th, 2023
8:30am – 9:30am
Breakfast & Check-In
9:30am – 9:45am
Johanna Snider / CEO, Blue Cypress
Johanna Kasper Snider has over a decade of experience driving growth and revenue in the technology and professional services sectors. Johanna is currently CEO of Blue Cypress, a growth incubator/ accelerator comprised of 12 SaaS and services companies serving the purpose-driven space. Johanna leads the company’s strategy and execution of its operations and growth, enabling Blue Cypress’s primary goal of providing innovative technology and services for association leaders. Prior to her promotion as CEO, Johanna served as Chief Revenue Officer for Blue Cypress overseeing revenue operations and systems, sales reporting and forecasting, partnership growth, and sales enablement.
9:45AM – 10:30AM
Crafting Your Strategic Innovation Roadmap
Rick Bawcum / CEO, Cimatri
As CEO and Founder of Cimatri, Rick’s passion is to help associations and non-profits make use of promising technologies such as apis, artificial intelligence, blockchain and the internet of things as game-changers for their organizations. He works with association and non-profit clients on technology assessments, strategic planning, operations, and information security. Rick’s professional experience includes leadership roles in organizations ranging from start-up to Fortune 1000.
Leave this session equipped with a tangible blueprint for driving innovation in your association. You’ll engage in goal setting, timeline planning, and risk assessment, while drafting your own roadmap for success. Plus, get valuable feedback and gather essential tools to guide your innovation journey. This session promises practical insights that you can apply immediately, paving the way for your association’s future innovation.
11:15AM – 11:30AM
11:30AM – 12:15PM
The AI Horizon: What’s New and What’s Next
Thomas Altman / Co-Founder, Tasio
Thomas Altman is a data scientist, association expert and entrepreneur. His first introduction to the world of associations was a decade ago when he took a job implementing AMS solutions right out of graduate school. With a degree in applied statistics and machine learning, he immediately saw a gap in what associations were doing with data and what was possible. He saw data either go unused or used to create flashy dashboards that had no impact on helping associations deliver on their missions. Thomas quickly realized that analytics that don’t lead to measurable action are, at best, entertainment and, at worst, a waste of resources. He’s dedicated his career to changing that and helping associations create data-driven action plans so they can know what needs to be done and know that it’s working.
Dray McFarlane / Co-Founder, Tasio
Dray has spent nearly two decades providing associations with business and technology solutions. In that time he has loved diving into the goals and challenges of a group driven by passion to support their missions in the best ways possible. Immersing himself in their needs and getting a deep understanding of their organizations has been a constantly evolving and incredibly rewarding experience. Founding Tasio gave him the opportunity to continue on this path, specifically focusing on applying Artificial Intelligence tools and expertise to Associations.
In a rapidly evolving technology landscape, artificial intelligence (AI) remains at the forefront of innovation. This session, led by the thought leaders at Tasio, will provide a broad overview of the AI world as it applies to associations today and where it’s headed tomorrow. We’ll delve into key developments, cutting-edge trends, and potential game-changers that could reshape the future of associations.
12:15PM – 1:15PM
1:15PM – 2:45PM
CC2 & CC3
Breakout: AI & Marketing
Breakout: AI & Data
2:45PM – 3:00PM
3:00PM – 3:45PM
How to Drive Engagement Amongst a Diverse Global Membership Using a Mix of Created and Curated Content
Association of Corporate Counsel
The Association of Corporate Counsel (ACC) is a global bar association that promotes the common professional and business interests of in-house counsel through information, education, networking opportunities, and advocacy initiatives.
Consistently maximizing membership engagement across disciplines and geographies is a challenge. Even more so when trying to achieve this with a small professional team and heavy reliance on volunteers. The Association of Corporate Counsel (ACC), a global bar association, has successfully leveraged the content they are creating and curating to consistently engage with, and provide value to, their membership across a variety of channels including email, social media, web, and a mobile app. Join us to discuss their process for ensuring a consistent flow of relevant and stimulating content is always available for members, the challenges faced along the way, how success is measured, and their tips for others seeking innovative approaches to consistent member engagement.
3:45PM – 4:30PM
Culture Eats Innovation for Breakfast
Jamie Notter / Co-Founder, PROPEL
Jamie is an author, consultant, and culture strategist at PROPEL, where he helps leaders create amazing workplace cultures that drive greater performance and impact. He brings thirty years of experience to his work designing and managing culture, and has specialized along the way in areas like conflict resolution and generations. Jamie is the co-author of three books—Humanize, When Millennials Take Over, and The Non-Obvious Guide to Employee Engagement—and holds a Master’s in conflict resolution from George Mason and a certificate in Organization Development from Georgetown, where he serves as adjunct faculty.
Creating an atmosphere of innovation is not simply about idea generation; it’s about embedding these principles within the very culture of an organization. Through real-world case studies, this session will show you how reshaping cultural mindsets can unlock new levels of innovation. Leave equipped with clear-cut strategies to cultivate a culture of innovation in your association.
4:45PM - 6:45PM
Punch Bowl Social Arlington
Networking Happy Hour
Come ready to learn. Leave ready to act.